Following the success of Quotemehappy.com's 2014 rugby activity, I developed and managed all aspects of its matchday sponsorship of the Aviva Premiership Rugby match between London Irish and Bath Rugby at the Madejski Stadium on Saturday 22 March 2015.

Primary objective
· Raise Quotemehappy.com brand awareness and consideration with prospective customers around a key renewal period.
· To deliver this, I applied our Quotemehappy.com branding to all stadium pitch kit: perimeter boards, corner flags, post pads, rugby balls, programme ads and poster, plus FanPic and social media activity.
· Promoted our involvement through the London Irish, Bath Rugby, Aviva Premiership and Quotemehappy.com websites and social media.

Secondary objective
· Increase brand advocacy amongst existing Quotemehappy.com customers.

Marketing activities included:
· Posters on 30+ sites
· Two print adverts in matchday programme

FanPic
To drive fan engagement, I ran a FanPic activity, where our multi-billion pixel image covered every inch of the stadium and captured each supporter at the game. Fans then visited www.quotemehappy.com/fanpic, tagged themselves, and shared with friends through social media.

Half-time Penalty Kick Competition
· Developed Facebook campaign to win the chance to take part in kick penalties and win £1,000 for the London Irish’s charity partners, Concern Worldwide.

Best Seats in the House Competition
· Ran a competition for one lucky customer and a guest to win the ‘The Best Seats in the House’ and watch the game from the London Irish team bench, alongside the players.

For an enlarged view, just click on an image below.

40_qmh-brand-poster.jpg
 Poster     
40_qmh-brand-back-cover-13-march-final.jpg
 Back page advert     
40_qmh-home-ad-inside-13-march.jpg
 Home advert     
40_qmh-fb-bsh-promo.jpg
 Best Seats Facebook competition     
40_fb-bsh-form-31-jan.jpg
 Facebook promo     
40_email-header-bsh.jpg
 Customer email header     
40_ecare-banner-rugby_v2.jpg
 Customer Services email banner     
40_facebook-promotion-24-feb.jpg
 Penalty Kick Facebook competition     
40_fb-penalty-kick-10-feb.jpg
       
40_fb-shared-kick.jpg