I managed all aspects of the Quotemehappy.com brand takeover of the Aviva Premiership rugby match between London Irish and Worcester Warriors at the Madejski Stadium on Sat 23 March 2013.

Primary objective
· Raise Quotemehappy.com brand awareness and consideration with prospective customers around a key renewal period.
· To deliver this, I applied our Quotemehappy.com branding to all stadium pitch kit: perimeter boards, LED signs, corner flags, post pads, rugby balls, programme ads and poster, plus FanPic and field marketing activity.
· Promoted our involvement through the London Irish, Worcester Warriors, Aviva Premiership and Quotemehappy.com websites and social media.

Secondary objective
· Increase brand advocacy amongst existing Quotemehappy.com customers.

Marketing activities included:
· Fan village rugby skills stand
· Happy Hit Squad distributed branded mini rugby balls to fans.
· Posters on 30+ sites
· Two print adverts in matchday programme

FanPic
FanPic is a multi-billion pixel image. Our giant photograph covered every inch of the stadium and captured each supporter at the game. Fans then visited www.Quotemehappy.com/fanpic and tagged themselves.

Half-time Drop Kick Competition
· Fans were encouraged to sign up at the Quotemehappy.com stand to be selected for the half-time drop kick competition. The drop kicks weren't just for fun – we donated £1,000 towards London Irish’s charity partners, Concern Worldwide.

Best Seats in the House Competition
· Ran a competition for one lucky customer and a guest to win the ‘The Best Seats in the House’ and watch the game from the London Irish team bench. In addition, 200 runners up watched the game from the stands.

For an enlarged view, just click on an image below.

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 Poster     
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 Programme advert     
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 Matchday programme back cover     
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 Facebook Cover Photo Promotion     
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 Facebook Cover Photo Promotion     
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 The Happy Hit Squad     
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 Branded mini rugby balls     
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 Brand village stand     
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 Brand village stand     
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 Colin      
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 Pitch signage     
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 Pitch signage and ball     
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 LED signage     
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